WHO'S BRAND MATTERS?

If you've been convinced that your broker's brand matters more than yours, you should consider what the NAR Survey Results say! With Reputation of Agent being the most sought after element in choosing an agent, it is obvious that the agent's brand matters most.

 

"It was more important that the agent was someone that we knew and trusted."

"The Agent sells the house, the company doesn't." Give yourself a fighting chance and give your clients what they want, YOU! As long as you place yourself behind your broker's brand, your clients will have a harder time relating with you, the agent.

 

"4% of Clients are concerned about the agent's affiliation with a particular firm."

 

 

STILL INTERESTED? HERE IS A KW RESEARCH PAPER TO CONSIDER!